Advertising specifically targets the human brain and mind, which remembers what it has seen and has been highlighted. In this way, there is a marketing of a brand or product as the mind continuously thinks about it and finally forces the person to take action. Aerial advertising is technically sound advertising. It includes a technique that depends upon human psychology. It is a common tendency that whenever we hear the sound of an airplane, we look up and search for it. When the same plane tows something that moves, the brain tries to read and understand it. If the aerial banners contain some message (called as an aerial message), the brain and the mind try to remember it for as long as possible.

The plane towing the aerial message flies at a very low airspeed (approximately 50 mph). This is a standard speed that a human eye can read and the brain can understand what it is seeing. Along the beach and over crowded areas, the airplane is allowed to fly up to a certain height. Generally, over the water, it is 500 feet, and on land, it is 1000 feet. Likewise, standard airplane advertising involves the airplane to be within the range of eyesight for approximately 17 seconds.

The time of the aerial banner display is also important. Ideally, the airplane flight timings are scheduled to rotate for the whole prime time, or at peak hours. Also, an airplane is preferred to fly during the day when the beaches are full and the atmosphere is clear. Technically, airplane advertising has to meet certain criteria. For instance, the airplanes are allowed to fly only under VFR (Visual Flight Rules) set by the FAA. The FAA has set minimum visibility standards, and certain distance limitations from the land and water, and also from the skies.

When it comes to a fashion or pattern of aerial advertising, it again depends upon the service providers or the customers. Some companies prefer the airplane to fly from horizon-to-horizon, whereas others prefer the airplane to be flown in a circular motion. Whichever pattern is adopted, the focus is on keeping aerial banners in front of targeted people as long as possible.

Airplane advertising comes in many forms, such as letter banners, flying billboards, or air logos, and in some special cases even skywriting. Skywriting is a special art performed by a single airplane (verses the 5-aircraft sky typing) that emits white colored smoke approximately 8000-10000 feet from the ground, high up in the sky. However, for this special campaign, the sky has to be clear.

Are you put off by the jargon of CPA advertising? You could unlock a veritable treasure chest of internet generated wealth if you just had the key but you are prevented from doing so by very technical sounding terms. You owe it to yourself to decipher these terms so that you can break into the very lucrative world of internet marketing.

Internet marketing and more particularly CPA advertising are a growing business worldwide and is worth billions of dollars every year. Increasing numbers of people are jumping on the bandwagon and many of them are able to generate wealth far in excess of their expectations.

You too can do the same but you must get over the obstacle of the jargon of CPA advertising. It is really very simple, actually. CPA stands for Cost per Action and very simply put, you get paid every time a customer you direct to the advertiser’s website does a specified action. This is also known as ‘per for performance’ advertising because the advertiser does not pay you if the visitor does not do the activity, whether it be a download or filling a form.

Another jargon you will read about is ‘incentivized traffic’. This is a term to indicate visitors who have received some form of compensation, however small, to visit a site. This could be a free sample or an email subscription from the advertiser.

CPM stands for Cost Per Thousand (keep in mind here that M stands for 1000 in Roman numerals). Many banner advertisements are sold on the basis of CPM impressions. In other words, this is the number of times the advertisement is shown or circulated.

Another important concept is Click-through rate. This is a very powerful measure of effectiveness because it indicates how many people actually clicked through an ad and visited the site it is linked to. This rate is expressed as a percentage. It does not indicate what number of people saw the ad and then visited the site at a later day without clicking through.

There is a lot more to succeeding in this business than just understanding the jargon, although this is a great way to start. There is a lot of theory that you should also understand in order to make it work for you. If you wish to make a mark for yourself as an internet advertiser you will have to do your home work well.

You have to purchase the best quality training material written by the experts so that you can be guided in the right direction. Once you establish yourself as an effective internet advertiser, the best advertisers will come looking for you and you will be able to command the best rates. This is a line of business where you need a nudge in the right direction in order to start making the kind of money to make it worth your while. Therefore let jargon be the last thing to hold you and your ambition back.